Resources & Documents
Guides, templates, and resources to help you build your brand.
12 documents in "User Guide"
How to Invite and Manage Team Members
Branding is a team sport. This guide will show you how to invite your team members to collaborate on your brand, manage their roles, and ensure everyone has the right level of access.
How to Manage Your Profile and Billing Information
This guide provides a clear overview of your Account Settings, showing you how to update your personal information, manage your password, and view your subscription and billing details.
From DNA to Action: Creating Marketing Documents with the Generator
Go beyond short-form copy. Learn how to use the Marketing Document Generator to create long-form, on-brand content like blog post drafts, creative briefs, and press releases, all built from your completed Brand DNA.
Using Brand Chat: Ask Your Brand Anything
Your brand is no longer a static document; it's a living intelligence you can talk to. This guide will show you how to use Brand Chat to get instant answers, generate on-brand copy, and brainstorm ideas, all guided by your unique Brand DNA.
The Brand Document: Your Interactive, Shareable Source of Truth
Your brand is complete. This guide introduces you to your Living Brand Document, the central hub that contains your Brand Report, Visual Identity system, a shareable Brand Presentation, and your comprehensive Brand Book.
How to Generate and Select Your Core Visual Elements
With your Mood Board as our guide, it's time to create the face of your brand. This document will walk you through generating, refining, and selecting your Logo, Color Palette, and Typography Suite.
How to Use the AI Art Director to Create a Powerful Mood Board
The Mood Board is the visual foundation for your entire brand identity. This guide will walk you through how to work with the AI Art Director to translate your brand's personality into a clear and strategic visual direction.
Introduction to the Visual Studio: From Strategy to Visual Identity
You've built your brand's strategic foundation. Now, it's time to bring it to life visually. This guide introduces you to the Visual Studio and its three-step process for creating a beautiful and strategically-aligned brand identity.
How to Review and Refine Your Communication Toolkit
It's time to tell your story. This guide explains the assets in your Communication Toolkit—from your Brand Story to your Elevator Pitch—and how to refine them into powerful communication tools.
How to Review and Refine Your Market Message
Your brand's identity must connect with a real customer need. This guide explains the narratives of the Market Message—your Audience, Positioning, and Promise—and how to perfect them in the DNA Studio.
How to Review and Refine Your Expression Sequence
It's time to give your brand a personality. This guide explains the five narratives of the Expression Sequence—from your Archetype to your Tone of Voice—and how to refine them in the DNA Studio.
How to Review and Refine Your Core Code Narratives
Your Vision, 'Why', and Mission Statements are the foundation of your entire brand. This guide will walk you through how to evaluate and perfect these first critical narratives with your AI Brand Assistant.