How to Generate and Select Your Core Visual Elements
You have successfully created your Mood Board, establishing the strategic and aesthetic foundation for your brand's look and feel. You've translated your brand's personality into a clear visual direction.
Now, it is time to use that direction to create the three foundational pillars of your visual identity: your Logo, your Color Palette, and your Typography Suite.
In this stage, the Markolé platform will act as your personal design agency. It will take the rules and atmosphere defined by your Mood Board and generate a wide range of professional, on-brand options for you to review and select. Your role is to be the creative director—to choose the final elements that will become the face of your company.
The Generation Process: From Mood Board to Concrete Options
The magic of this stage lies in how directly your Mood Board influences the output. Every option presented to you has been generated and filtered through the lens of the aesthetic you defined.
- If your Mood Board was minimalist, serene, and monochromatic, the platform will generate clean, simple, and elegant logo concepts and a muted color palette.
- If your Mood Board was bold, energetic, and colorful, the platform will generate dynamic, impactful logo concepts and a vibrant color palette.
This ensures that you are never presented with options that are misaligned with your core brand strategy. The process is designed to give you creative choice within a strategically sound framework.
Step-by-Step Guide to Finalizing Your Identity
Step 1: Generating and Selecting Your Logo
Your logo is the most concentrated visual symbol of your brand. It's the face your customers will come to recognize and associate with your promise.
- The Process: Based on your Mood Board, the platform will generate a gallery of unique logo concepts. These will include a variety of styles (e.g., wordmarks, abstract symbols, combination marks) that all fit within your defined aesthetic.
- Your Task:
- Browse the Options: Scroll through the generated logo concepts.
- Shortlist Your Favorites: As you see designs that resonate with you, add them to your shortlist. This allows you to compare your top choices side-by-side. It's recommended to shortlist between 3 and 5 logos.
- Review Variations: For each shortlisted logo, the platform will show you how it looks in different contexts—in black and white, on light and dark backgrounds, and as a small app icon. This is crucial for ensuring your chosen logo is versatile and functional.
- Make Your Final Selection: Choose the one logo that you feel best represents your brand and will stand the test of time.
Step 2: Finalizing Your Color Palette
Your Mood Board provided a suggested color palette. This step is about finalizing those colors and ensuring they are ready for professional use.
- The Process: The platform will present your chosen 5-swatch color palette. It will automatically designate a Primary, Secondary, and Accent color based on principles of visual hierarchy.
- Your Task:
- Review the Palette: Confirm that the colors work well together and reflect the mood you want to create.
- Make Minor Adjustments (Optional): You will have tools to make minor tweaks to the hue or saturation of a specific color if needed.
- Confirm the Palette: Once finalized, the platform will save the exact HEX, RGB, and CMYK codes for each color. These are the values you will use to ensure perfect color consistency across all your digital and print materials.
Step 3: Choosing Your Typography Suite
Your fonts are your brand's voice made visible. This step ensures your written communications are always on-brand.
- The Process: Based on your Mood Board's aesthetic (e.g., modern, traditional, playful), the platform will suggest several professionally paired font combinations. Each "suite" will include a font for headlines (designed to be impactful) and a font for body text (designed to be highly legible).
- Your Task:
- Review the Pairings: The platform will show you how each font pairing looks in a real-world example, like a mock website or document.
- Select Your Suite: Choose the typography suite that best matches your brand's personality and provides the right balance of style and readability.
Conclusion: Your Visual Identity is Forged
By completing this stage, you have made the core creative decisions that will define your brand's public-facing identity. You have a professional logo, a strategic color palette, and a clean typography suite, all of which are in perfect alignment with the brand strategy you built in the DNA Studio.
You are now ready for the final step in the Visual Studio: generating your comprehensive Brand Asset Library and Style Guide, which will empower you and your team to use your new visual identity with confidence and consistency.