Blog
Insights, tips, and thoughts on brand development and design.
Finding Your Voice: How to Break Free from "Corporate Speak" and Build a Brand That Breathes.
Your brand needs a personality, not just a mission statement. A deep dive into the 12 Brand Archetypes and how to use them to transform generic copy into a distinct, human voice.
The Invisible Brand: Why Strategy Comes Before Design
The most important parts of your brand are the ones you can’t see. Why skipping strategy is like building a house without a blueprint.
Brand vs. Marketing: Why You Need to Know the Difference.
They are related, but they are not the same. Understanding the difference will save you time, money, and frustration.
What Is Branding, Really? (Hint: It’s Not Your Logo)
Everyone talks about it, but few can define it. Let’s demystify branding by looking at it as the "aftertaste" of your business.
Case Study: Why Cracker Barrel’s $100 Million Rebrand Failed in 48 Hours.
They had a clear financial objective: growth. What they lacked was a brand direction. Here is how a logo change triggered a mutiny and what it teaches us about the "load-bearing walls" of a brand.
Case Study: The "Musk Penalty" and Tesla’s Gamble on Irrelevance.
Tesla isn't trying to win you back. From the exodus of American liberals to the collapse of European sales, the data suggests they are betting on a future where their current customers don't matter.
Speed, Precision, and "Memory": The Power User Update
We’ve overhauled the creation engine. From multi-tool actions that guarantee alignment to a smarter AI that remembers your previous steps, Markolé just got significantly faster and more capable.
How to Use Your Brand Values to Make Better Business Decisions
Your brand values are not just words for your 'About Us' page. They are a powerful, practical decision-making framework. This guide shows you how to use them to navigate tough choices and build a truly value-driven business.
Case Study: Jaguar's Radical Rebrand—Suicide or Genius?
Jaguar just deleted its heritage to chase a new future. We break down the strategy behind the most controversial rebrand of the decade and what it teaches us about the high stakes of changing your identity.
The "Real Brand" Update: New Features, New Engine, More Control
From interactive sample brands and product image integration to a completely re-architected AI engine. Here is a deep dive into the massive updates we've shipped to make Markolé faster, smarter, and more authentic.
Case Study: How Airbnb Built a Billion-Dollar Brand on "Belonging"
Airbnb didn't just disrupt the hotel industry; it built a new category based on a powerful human emotion. We break down how their brand strategy created a global community and what your business can learn from it.