Blog
Insights, tips, and thoughts on brand development and design.
The "Real Brand" Update: New Features, New Engine, More Control
From interactive sample brands and product image integration to a completely re-architected AI engine. Here is a deep dive into the massive updates we've shipped to make Markolé faster, smarter, and more authentic.
Case Study: How Airbnb Built a Billion-Dollar Brand on "Belonging"
Airbnb didn't just disrupt the hotel industry; it built a new category based on a powerful human emotion. We break down how their brand strategy created a global community and what your business can learn from it.
Choosing Your Brand Archetype: A Founder's Guide
Are you a Hero, a Sage, or a Rebel? This guide introduces the 12 primary brand archetypes and helps you choose the one that will give your brand a powerful and instantly recognizable character.
How to Write a Brand Story That People Actually Remember
Facts tell, but stories sell. This playbook breaks down the science of a memorable brand story and shows you how to find and craft the authentic narrative that will captivate your audience.
7 Common Branding Mistakes Costing Your Business (And How to Fix Them)
From an inconsistent message to a forgettable name, these unforced errors can silently kill your growth. Here’s a guide to identifying and fixing the most common branding pitfalls.
The SMB Rebranding Checklist: When and How to Refresh Your Identity
Is your brand starting to feel outdated? This practical playbook will help you decide if you need a simple 'refresh' or a full 'rebrand,' and guide you through the critical steps to ensure a successful evolution.
The Startup Branding Playbook: From Seed to Series A
Your brand is a critical asset in your fundraising journey. This playbook shows you how to strategically build and deploy your brand to impress investors, attract talent, and win your first customers.
The Personal Branding Playbook: 5 Steps to a Powerful Identity with AI
For consultants, creators, and entrepreneurs, this is the professional playbook for building an authentic personal brand. Discover the strategic steps and how our platform turns this complex process into a clear, guided journey.
Behind the Brand: The Story of Markolé
How a deep conviction about the true nature of AI led to a new way of building brands, and the story behind the name.
Framework Recap: The Aligned Identity Framework: A Founder's Step-by-Step Guide to Building a Brand That Lasts
We've explored why branding is your greatest asset. Now, we reveal the 'how'—a complete, five-part methodology for forging an authentic, powerful, and unforgettable brand identity.
Framework 5/5: The Visual Genome: Designing a Look That Embodies Your Brand's Soul
The final step: translating your abstract brand DNA—your purpose, personality, and promise—into a tangible, distinct, and beautiful visual identity.