We Believe a Great Brand Is Built, Not Born.

It's the result of deep strategic thought, authentic storytelling, and disciplined execution. We built the platform to make that process accessible to everyone.

Our Conviction

For too long, world-class brand strategy has been a black box, accessible only to those with massive budgets and elite agency connections. Founders and small businesses have been left to guess, piecing together a fragmented identity with generic tools, never unlocking their true potential.

Our Mission

is to democratize brand creation. We provide intuitive, AI-powered tools that transform the complex art of brand strategy into a clear, guided science. We exist to unlock deep brand insights and forge genuine audience connections, because we believe every great idea deserves an equally powerful brand.

Our Vision

is to be the definitive platform where artificial intelligence and human creativity converge. We are building a future where anyone, from a solo founder to a growing team, can build a resonant and enduring brand with confidence and clarity.

The Architect of the Aligned Identity

Jerome Rota

Founder & Chief Brand Strategist

Jerome Rota is a rare hybrid in the tech world: a seasoned brand builder who has been at the forefront of applied artificial intelligence for nearly two decades.

His career has been defined by a dual obsession: crafting compelling brand experiences and engineering the intelligent systems that power them.

As a brand leader, he has guided design, usability, and marketing teams to build multiple consumer electronics brands into global powerhouses, some exceeding $1 billion in total revenue. He understands firsthand how a cohesive brand—from visual identity to customer experience—is the ultimate driver of market leadership.

As a technologist, Jerome has been a pioneer in applying AI to solve complex, real-world problems long before it became a buzzword. His work includes:

Early AI Innovation:

Developing Computer Vision for the revolutionary DivX video codec.

The Smart Home:

Architecting voice recognition and hybrid user experiences for the connected home at Greenwave Systems.

Advanced AI Applications:

Shaping WiFi signals with real-time AI at Algoland, implementing AI-based content detection for the gaming platform Omnislash, and forging AI strategies to enhance medical devices for a startup healthcare company in its FDA approval phases.

AI Brand DNA is the culmination of this unique, dual expertise. It is the fusion of Jerome's deep understanding of brand strategy with his extensive experience in building intelligent, user-centric AI. He created this platform to solve the problem he saw again and again: brilliant founders who needed a better, smarter, and more accessible way to build the enduring brand their vision deserved.

Get In Touch

Have questions about our methodology or want to learn more? We'd love to hear from you.