Resources & Documents
Guides, templates, and resources to help you build your brand.
10 documents
Welcome to Markolé: Understanding the Method
This guide provides a complete overview of our unique, five-part process, showing you how you'll progress from initial interview to a complete, actionable brand identity. Think of this as the map for your brand-building journey.
The Brand Interview: How to Provide High-Quality Input for the Best Results
The quality of your brand output depends entirely on the quality of your input. This guide will help you understand the "why" behind our questions and how to answer them effectively to generate a powerful and authentic brand identity.
Understanding Your Main Dashboard: The Control Center for Your Brand
Your Main Dashboard is your home base. This guide will walk you through each section of the interface, from the brand-building workflow to your account settings, so you can navigate the platform with confidence.
Navigating the DNA Studio: Your Brand's Strategic Dashboard
The DNA Studio is where your brand's core strategy comes to life. This guide will walk you through the interface and show you how to review, edit, and refine your foundational brand narratives.
How to Review and Refine Your Core Code Narratives
Your Vision, 'Why', and Mission Statements are the foundation of your entire brand. This guide will walk you through how to evaluate and perfect these first critical narratives with your AI Brand Assistant.
How to Review and Refine Your Expression Sequence
It's time to give your brand a personality. This guide explains the five narratives of the Expression Sequence—from your Archetype to your Tone of Voice—and how to refine them in the DNA Studio.
How to Review and Refine Your Market Message
Your brand's identity must connect with a real customer need. This guide explains the narratives of the Market Message—your Audience, Positioning, and Promise—and how to perfect them in the DNA Studio.
How to Review and Refine Your Communication Toolkit
It's time to tell your story. This guide explains the assets in your Communication Toolkit—from your Brand Story to your Elevator Pitch—and how to refine them into powerful communication tools.
Introduction to the Visual Studio: From Strategy to Visual Identity
You've built your brand's strategic foundation. Now, it's time to bring it to life visually. This guide introduces you to the Visual Studio and its three-step process for creating a beautiful and strategically-aligned brand identity.
How to Use the AI Art Director to Create a Powerful Mood Board
The Mood Board is the visual foundation for your entire brand identity. This guide will walk you through how to work with the AI Art Director to translate your brand's personality into a clear and strategic visual direction.