Using Brand Chat: Ask Your Brand Anything
You have built a comprehensive Brand Book that contains the complete strategic and visual DNA of your company. This document is your single source of truth. But what if you could do more than just read it? What if you could talk to it?
Welcome to Brand Chat.
Brand Chat is a powerful, conversational AI tool that is deeply integrated with your completed Brand Document. Think of it as your personal Brand Assistant, available 24/7. It has read and understood every part of your brand's DNA—your purpose, your personality, your promise, and your tone of voice.
You can now ask questions, brainstorm ideas, and generate marketing copy, all with the confidence that the output will be perfectly aligned with the brand you so carefully built.
How Does Brand Chat Work?
Brand Chat is fundamentally different from a generic AI chatbot. A generic chatbot has no context about your business. Its answers are based on broad internet data.
Brand Chat's primary source of truth is your Brand Book.
When you enter a prompt, Brand Chat cross-references your request with your unique Brand DNA before generating a response.
- When you ask it to write something, it adopts your defined Tone of Voice.
- When you ask for ideas, it considers your Core Code and Brand Values.
- When it generates copy, it uses your Brand Keywords and key messages from your Communication Toolkit.
This ensures that the output is never generic. It is always a true reflection of your specific brand identity, making it a powerful tool for maintaining consistency across all your communications.
Practical Use Cases: Putting Your Brand Assistant to Work
Brand Chat is designed to be a versatile tool that can save you time, spark creativity, and ensure brand alignment. Here are just a few ways you can use it.
1. Quick Knowledge Retrieval
Use Brand Chat as the fastest way to get answers about your own brand strategy. This is perfect for when you're in a hurry and don't have time to search through the full Brand Book.
- Example Prompts:
- "What is our official Mission Statement?"
- "Remind me of our three core brand values."
- "What are the HEX codes for our primary brand colors?"
- "What is the full description of our Target Audience Persona?"
2. Content Creation and Copywriting
This is one of Brand Chat's most powerful features. You can use it to draft a wide range of on-brand marketing and communication materials.
- Example Prompts:
- "Write a 280-character tweet announcing our new product feature, 'Auto-Sync'."
- "Draft a short, friendly email welcoming a new user to our platform."
- "Write the 'About Us' section for our new Facebook page."
- "Generate three different headline options for a blog post about 'the future of work'."
3. Brainstorming and Idea Generation
Stuck for ideas? Use Brand Chat as a creative partner to brainstorm concepts that are already aligned with your brand's core themes.
- Example Prompts:
- "Give me 5 ideas for a social media campaign based on our brand value of 'Community'."
- "Brainstorm some names for our monthly customer newsletter."
- "What are some ways we can create a 'Brand Ritual' around customer onboarding?"
4. Editing and Aligning Existing Content
You can also paste in text you have already written and ask Brand Chat to refine it according to your brand guidelines.
- Example Prompts:
- "Please review this email draft. Does it match our 'Witty and Confident' tone of voice?"
- "Take this technical paragraph about our software and rewrite it to be simpler and more user-friendly, in line with our value of 'Simplicity'."
Conclusion: Your Brand as an Active Partner
Brand Chat transforms your brand from a static set of guidelines into a living, breathing intelligence that you can collaborate with every day. It is designed to be your co-pilot for creation, ensuring that everything you produce is a true reflection of your brand's DNA.
Experiment with different prompts. Be specific in your requests. The more context you provide, the better the output will be. By integrating Brand Chat into your daily workflow, you can save countless hours and ensure that your brand speaks with one powerful, consistent voice across every channel.