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From DNA to Action: Creating Marketing Documents with the Generator

Go beyond short-form copy. Learn how to use the Marketing Document Generator to create long-form, on-brand content like blog post drafts, creative briefs, and press releases, all built from your completed Brand DNA.

From DNA to Action: Creating Marketing Documents with the Generator

You've seen how Brand Chat can help you with quick questions and short-form copy. But what about when you need to create more substantial, long-form content?

Welcome to the Marketing Document Generator. This powerful feature leverages your entire, completed Brand DNA to help you draft a variety of essential marketing and communications documents, from blog posts to press releases.

Think of it as an extension of Brand Chat, designed specifically for larger, more structured content. It takes the same principle—filtering every output through your unique brand strategy—and applies it to a bigger canvas, saving you hours of writing time and ensuring deep, strategic alignment in all your major communications.


How the Document Generator Works

The process is designed to be simple, powerful, and strategic.

  1. Select Your Document Type: You'll start by choosing the type of document you want to create from a list of professional templates. This could be a blog post, a company biography, a creative brief for a design project, or a press release.
  2. Provide a Core Prompt: Next, you'll give the generator a simple, clear instruction. This isn't a long, detailed brief; it's a high-level topic or goal. For example:
    • For a blog post: "A post arguing that brand consistency is the key to building trust."
    • For a press release: "Announcing our new 'Auto-Sync' feature, which will be released on October 1st."
    • For a creative brief: "A brief for a social media campaign to promote our upcoming summer sale."
  3. Generate the Draft: With one click, the AI gets to work. It takes your simple prompt and combines it with a deep understanding of your entire Brand DNA.

When it drafts a blog post, it will adopt your Tone of Voice and naturally weave in your Brand Keywords.

When it drafts a press release, it will pull your official Mission Statement and 'What' Statement to ensure accuracy.

When it drafts a creative brief, it will automatically include your Target Audience Persona and core brand values to ensure your agency partners are perfectly aligned from the start.

The result is a comprehensive, well-structured draft that is already 85% of the way there—and, most importantly, is 100% on-brand.


The AI Brand DNA Difference: Beyond Generic Content

You may have used other AI writing tools before, but the Document Generator is fundamentally different. A generic AI can write a blog post, but it will be devoid of your brand's unique soul.

  • A generic AI writes with a generic voice.

  • The Document Generator writes with your brand's specific Tone of Voice, whether it's witty, authoritative, or empathetic.

  • A generic AI doesn't know what you stand for.

  • The Document Generator understands your core Brand Values and will craft a narrative that reflects those beliefs.

  • A generic AI doesn't know who your customer is.

  • The Document Generator knows your Target Audience Persona intimately and will tailor the message to address their specific pain points and goals.

This deep integration with your Brand DNA is what makes the Document Generator such a powerful tool. It's not just about creating content faster; it's about creating better, more effective, and more aligned content.


Your Role: The Final Polish

As with all our tools, the AI is your co-pilot, not the pilot. The generator will provide you with a high-quality, on-brand draft, but your expertise and final touch are essential.

Your role is to:

  • Fact-Check and Add Detail: Add any specific data, statistics, or personal anecdotes that the AI wouldn't know.
  • Refine the Flow: Adjust paragraphs and sentence structure to match your preferred style.
  • Add Your Final Spark: Infuse the document with your final layer of human insight and creativity.

By using the generator to handle the heavy lifting of structure and strategic alignment, you can focus your valuable time and energy on the high-level work of refining and perfecting the final message.

Conclusion: Scale Your Content, Not Your Workload

The Marketing Document Generator is designed to be your engine for content execution. It empowers you to scale your marketing efforts, producing a wide variety of high-quality, consistent materials without scaling your workload or your team.

Use it to kickstart your blog, brief your creative partners, and announce your milestones to the world. By ensuring every major document is built from your core DNA, you will build a brand that is powerful, coherent, and unforgettable.

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