Resources & Documents
Guides, templates, and resources to help you build your brand.
7 documents in "DNA Studio"
Locking and Unlocking Brand Sections
Section locks protect the parts of your brand you don’t want changing — by you, by teammates, or by AI agents connected through MCP. This guide explains where locks live, how to use them, and how they interact with external writes.
The Brand Analysis Tab: Inputs, URLs, Documents, and Web Discovery
The Brand Analysis tab is where you feed Markolé everything it needs to understand your brand — beyond the guided interview. This guide walks through each section and explains how the inputs combine into your brand DNA.
How to Review and Refine Your Communication Toolkit
It's time to tell your story. This guide explains the assets in your Communication Toolkit—from your Brand Story to your Elevator Pitch—and how to refine them into powerful communication tools.
How to Review and Refine Your Market Message
Your brand's identity must connect with a real customer need. This guide explains the narratives of the Market Message—your Audience, Positioning, and Promise—and how to perfect them in the DNA Studio.
How to Review and Refine Your Expression Sequence
It's time to give your brand a personality. This guide explains the five narratives of the Expression Sequence—from your Archetype to your Tone of Voice—and how to refine them in the DNA Studio.
How to Review and Refine Your Core Code Narratives
Your Vision, 'Why', and Mission Statements are the foundation of your entire brand. This guide will walk you through how to evaluate and perfect these first critical narratives with your AI Brand Assistant.
Navigating the DNA Studio: Your Brand's Strategic Dashboard
The DNA Studio is where your brand's core strategy comes to life. This guide will walk you through the interface and show you how to review, edit, and refine your foundational brand narratives.