Resources & Documents
Guides, templates, and resources to help you build your brand.
5 documents in "DNA Studio"
Navigating the DNA Studio: Your Brand's Strategic Dashboard
The DNA Studio is where your brand's core strategy comes to life. This guide will walk you through the interface and show you how to review, edit, and refine your foundational brand narratives.
How to Review and Refine Your Core Code Narratives
Your Vision, 'Why', and Mission Statements are the foundation of your entire brand. This guide will walk you through how to evaluate and perfect these first critical narratives with your AI Brand Assistant.
How to Review and Refine Your Expression Sequence
It's time to give your brand a personality. This guide explains the five narratives of the Expression Sequence—from your Archetype to your Tone of Voice—and how to refine them in the DNA Studio.
How to Review and Refine Your Market Message
Your brand's identity must connect with a real customer need. This guide explains the narratives of the Market Message—your Audience, Positioning, and Promise—and how to perfect them in the DNA Studio.
How to Review and Refine Your Communication Toolkit
It's time to tell your story. This guide explains the assets in your Communication Toolkit—from your Brand Story to your Elevator Pitch—and how to refine them into powerful communication tools.