Resources & Documents
Guides, templates, and resources to help you build your brand.
3 documents in "Core Code"
The Brand Interview: How to Provide High-Quality Input for the Best Results
The quality of your brand output depends entirely on the quality of your input. This guide will help you understand the "why" behind our questions and how to answer them effectively to generate a powerful and authentic brand identity.
Getting StartedBrand InterviewOnboarding
Navigating the DNA Studio: Your Brand's Strategic Dashboard
The DNA Studio is where your brand's core strategy comes to life. This guide will walk you through the interface and show you how to review, edit, and refine your foundational brand narratives.
DNA StudioBrand NarrativesStrategy
How to Review and Refine Your Core Code Narratives
Your Vision, 'Why', and Mission Statements are the foundation of your entire brand. This guide will walk you through how to evaluate and perfect these first critical narratives with your AI Brand Assistant.
Core CodeDNA StudioVision Statement