Markolé

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Insights, tips, and thoughts on brand development and design.

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The Aligned Identity Framework: A Founder's Step-by-Step Guide to Building a Brand That Lasts

We've explored why branding is your greatest asset. Now, we reveal the 'how'—a complete, five-part methodology for forging an authentic, powerful, and unforgettable brand identity.

Brand StrategyBrand BuildingMethodologyStartup Framework
JRJerome Rota

The Core Code: Finding Your Brand's Authentic 'Why'

An introduction to the foundational first step of the Aligned Identity framework—defining your unshakeable purpose, vision, and mission.

Brand FrameworkMarkolé

The Journey to Day One: Markolé Is Now Live in Public Beta

After a two-year journey from a persistent idea to a fully functional platform, we are incredibly excited to open our doors. This is the story of how we got here, what "beta" means for you, and our mission to empower founders from day one.

LaunchBeta