We put Markolé to work on our own brand.
Why we gave our identity a stronger presence, and how the direction we developed in Markolé carried into the website and social artwork.
Put the original Markolé homepage beside the new one. Larger type. Stronger color. Geometric shapes layered like pieces of paper, with edges and textures that suggest something you could touch.
We developed that direction using Markolé, then worked with connected coding agents to turn it into pages and social assets. Our own brand became a practical example of the work we help you do: establish an identity, make deliberate choices, and carry them into the places where people encounter your business.
The reason for the change began with our first design brief: our brand should disappear behind yours.
Our first identity was designed to step back
Markolé exists to help you build your own brand. When we first considered how the platform should present itself, we wanted the brands created inside it to receive the attention. Our identity would provide a quiet setting for that work.
That became the design brief. Subtle, restrained, unobtrusive. An identity comfortable alongside many different businesses, without competing with their personalities.
The execution followed the intention.
But an identity has several jobs. It accompanies the experience of using a product, and it introduces the product to someone who has never used it. We had given considerable thought to the first role. The second deserved more attention.
We had asked a brand designed to disappear to introduce us.
The first impression is part of the guidance
If you are at the start of your brand journey, visual identity gives you something concrete to work with. You can compare two websites, respond to a color palette, recognize a distinctive composition, and imagine what a similar degree of care might do for your business.
Positioning, personality, and the experience you want to create take longer to articulate. As we explain in why strategy comes before design, those decisions give visual choices their purpose. Yet the finished visual identity is often how someone first encounters the thinking behind a brand.
Before people experience how we help them build a brand, they experience ours.
Our own identity therefore needed to give people confidence in our judgment. The first impression had to suggest what the process could make possible.
A bolder identity makes our intention easier to see
The new direction draws on Bauhaus and Mid-Century Modern, with a smaller utilitarian influence. We were interested in confident typography, geometric structure, purposeful composition, and color with a clear role.
We also wanted something strongly analog and artistic. Cut-paper shapes, layered surfaces, visible texture, and the suggestion of materials arranged by hand.
Those qualities gave the identity warmth as well as presence. Large typography could establish a clear hierarchy. Contrasting fields of color could organize a composition. Paper textures and overlapping elements could give the whole thing a physical character.
The aim was an identity with enough conviction to make you pause and enough clarity to make you keep reading.
Our logo evolved too: the same shape, with a new treatment. It sits within a more expressive visual system, where type, color, imagery, and space work together to introduce Markolé.
The direction emerged through conversation and review
We worked through the visual exploration with Markolé’s Visual Identity agent.
We uploaded reference images to the mood board and discussed what appealed to us. Rather than leaving preferences at “we like this,” the process gave us opportunities to describe what we wanted to carry forward: the weight of the typography, the balance of a composition, the relationship between color and material.
We created sample images, reviewed them, and continued the conversation. Each round gave us something specific to react to and a clearer basis for the next decision.
The direction became more precise through that back-and-forth. Once it felt right, we used it to create and refine Markolé’s own visual identity in the platform.
We now had a shared reference for the production work ahead: a visual direction expressed clearly enough to guide choices beyond the original mood board.
The coding agents worked from the same brand definition
We then connected Claude Code and ChatGPT Codex to Markolé through MCP, a connection that lets compatible agents read the brand context held in the platform.
The agents could examine both the visual identity and the existing pages. That gave our work a common starting point. We could discuss a composition in relation to decisions already made about the brand.
Together, we explored around ten design compositions. We reviewed them, selected a few promising directions, and used those as the basis for development.
The work involved several kinds of decisions:
- Composition: how typography, imagery, and space should support the order of the story.
- Assets: which graphical elements we needed, including images generated through Markolé’s MCP tools.
- Implementation: how to build the approved direction into working pages.
- Readability: how those pages should behave on desktop, tablet, and mobile.
Jerome directed the work throughout, reviewing proposals, selecting options, and requesting changes. Each iteration gave us another result to inspect.
Responsive design needed particular attention. Large type, overlapping surfaces, and carefully placed images behave differently as the available space changes. We adjusted layouts, crops, spacing, and text sizes so the identity could retain its character while the content remained easy to read.
The same decisions carried into the social assets
The new identity also needed to work beyond the website.
For our prepared social artwork, we used separate image generation to develop the paper collage compositions. Local scripts then assembled those images with our actual logo and fonts. The artwork supplied the material character; the scripted layouts gave us control over text placement, spacing, and final dimensions.
This was a mixed production workflow. Markolé helped establish the identity and made its context available. The connected coding agents helped implement the pages and assemble assets. We reviewed the results as the work moved between tools.
This is where brand consistency becomes practical: the same decisions remain available as the format changes. A new asset can draw on the established identity, with deliberate adjustments for its particular use.
The redesigned site brings that work together. You can see the identity in use, explore sample brands, and follow how Markolé supports brand creation and everyday marketing.
Whether you are starting from an idea or bringing an established brand, the useful part of our experience is the continuity: define the direction, review the work, and keep that direction available as you create the next thing. Connections to other AI tools are one way to use it; you can also work directly in Markolé.
Your brand remains the reason we are here. Ours should give you confidence to begin.