The New Features: Campaigns, Brand Agent, Workspace & Agenda
Markolé isn't a blank box you have to teach from scratch. It already holds your brand — voice, palette, typography, positioning, audience — and now it can act on that knowledge.
Everything you do here follows the same simple rhythm:
1. Create a Campaign (a project folder) → 2. Add the material the agent should use → 3. Set the active campaign and give the Brand Agent a goal → 4. The Brand Agent works and returns the result in chat or as a Workspace document.
This page has two parts: the concepts behind the new features, and playbooks that put them to work on real goals.
Before you start: the Brand Agent needs your Brand Report and Visual Identity Report generated first — that's how it already knows your brand.
What is a Campaign?
A Campaign is a project folder. Instead of scattering a launch across notes, files, and chats, you give each initiative one home — a product launch, a rebrand, a Q3 content push, a pitch.
Open the Campaigns hub and choose New campaign. Inside, a Campaign groups everything that belongs to the initiative, across tabs:
- Documents — Workspace documents linked to the campaign
- Deliverables — finished marketing assets
- Images and Linked galleries — visuals (new images the agent generates land in the linked gallery)
- Agenda and Calendar — the schedule
"Group deliverables, workspace documents, and scheduled work into operating plans." — the Campaigns hub
Because the work is contained, context never gets lost — and neither does your brand consistency.
Meet the Brand Agent
The Brand Agent is an in-app teammate, not a text box. You give it a goal and a campaign of material, and it works toward that goal using its tools.
It's built to read first, then act. Before writing a word, it reads the campaign you've set as active — "Choose the campaign this Brand Agent chat should use for context" — pulling in its documents, deliverables, images, your brand strategy, and your visual identity. It can also search the web and read pages. Then it executes, surfacing each step and each Proposal in the Agent Info panel so you can follow and review.
What it can produce:
- Marketing plans — phases, channels, messaging
- Campaign execution — the actual posts, emails, and copy, in your voice
- Product briefs — scattered notes into a structured, reviewable brief
- Concept & UI brainstorms — directions, rationale, and next steps
- Research & synthesis — read your material and surface what matters
Because it reads your brand and your material, the output comes out aligned — on voice, on strategy — not a generic draft you have to heavily rewrite.
Workspace documents
The agent's work doesn't vanish into a chat log. It lands in the Workspace ("Markdown marketing documents") as rich, structured, editable documents.
- Structured — headings, sections, and in-page anchor links so long documents stay navigable
- Visual — galleries and inline images bring references into the document
- Editable — open any document, edit the Markdown, Save, Export, or Copy Markdown
- In context — documents the agent just touched open in a focused viewer so you can review without leaving the chat
Start a document yourself with New Document or Import Markdown, or let the agent draft one for you.
Campaigns + Agenda
Plans only matter if they happen. The Marketing Hub brings Campaigns and an Agenda together so strategy turns into a schedule.
- Campaigns keep each initiative and all its material, documents, and goals in one place.
- The Agenda and Calendar lay your work out over time — "Plan and track campaign agenda items and standalone reminders." — turning a "four-week plan" into dated, sequenced items.
A note on staying on-brand
The reason this works isn't speed — it's that the brand knowledge lives in the same place the work gets made. You bring the goal, the judgment, and the material. Markolé brings the knowledge of your brand and the hands to do the work.
Ready to try it? Create your first Campaign and give the Brand Agent a goal.