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Understanding Your Main Dashboard: The Control Center for Your Brand

Your Main Dashboard is your home base. This guide will walk you through each section of the interface, from the brand-building workflow to your account settings, so you can navigate the platform with confidence.

Understanding Your Main Dashboard: The Control Center for Your Brand

Welcome to your Main Dashboard. Think of this as the mission control for your entire brand-building journey. From this screen, you can access every tool, track your progress, and manage your account.

Our goal is to provide you with a powerful platform that is also intuitive and easy to navigate. This guide will walk you through the five key areas of your dashboard so you can get started with confidence.


1. The Brand Progress Tracker

Located at the very top of your dashboard, the Brand Progress Tracker is your primary workflow guide. It visually represents the five sequential stages of the Markolé method.

  • What it is: A step-by-step progress bar showing the five stages:
    1. Core Code
    2. Expression Sequence
    3. Market Message
    4. Communication Toolkit
    5. Visual Genome
  • How to use it: You must complete the stages in order, from 1 to 5. As you complete the required inputs for each stage, it will be marked as complete, and the next stage will unlock. This sequential process is essential to our methodology, as it ensures your visual identity (Stage 5) is built upon a solid foundation of strategy (Stages 1-4).

2. The DNA Studio

The DNA Studio is where you will build the strategic core of your brand. This is where the foundational narratives that define your brand's identity, personality, and message are created and refined.

  • What it is: The central hub for your brand's strategic assets. It contains all the outputs from Stages 1 through 4 of the framework.
  • How to use it: After completing the Brand Interview, the narratives for your Core Code will be populated here. You can click into the DNA Studio to:
    • Review the AI-generated narratives.
    • Edit the text to better match your voice.
    • Regenerate a narrative if you want the AI to try a different approach based on your original input.
  • Note: You will return to the DNA Studio at each of the first four stages to review and approve your newly generated narratives.

3. The Visual Studio

The Visual Studio is your creative hub. This is where you will translate the brand strategy you built in the DNA Studio into a tangible, professional visual identity.

  • What it is: The central hub for your brand's visual assets, corresponding to Stage 5 of the framework.
  • How to use it: The Visual Studio will remain locked until you have successfully completed all four stages within the DNA Studio. This is a critical feature of our methodology, ensuring that design decisions are always informed by a completed strategy. Once unlocked, you will use the Visual Studio to:
    • Create your Mood Board with the AI Art Director.
    • Generate and select your Logo.
    • Define your Color Palette and Typography Suite.

4. The Brand Document

The Brand Document panel is your direct link to your final, comprehensive brand guide.

  • What it is: The primary output of the entire Markolé process. It's an interactive, shareable dashboard containing every strategic and visual asset you've created.
  • How to use it: This panel will become active once you have completed all five stages of the framework. Clicking it will take you to your Living Brand Document, where you can review your complete identity and export assets for your team.

5. Account & Support

Located in the top-right corner of your screen, these icons give you access to important administrative and help functions.

  • What it is: Your portal for account management and getting help.
  • How to use it:
    • Clicking on your Profile/Account icon will allow you to manage your profile information, change your password, and view your billing and subscription details.
    • Clicking on the Support icon will take you to our Support Center, where you can find answers to frequently asked questions and browse helpful articles.

You are now familiar with the key areas of your dashboard. Your next step is to enter the DNA Studio to review the first set of narratives generated from your Brand Interview.

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