Playbook: Brainstorm and execute on-brand content

Playbook: Brainstorm and execute on-brand content

Goal: Several on-brand directions for a page or campaign — and the copy to go with them.

1. New campaign — e.g. "Homepage Refresh".
2. Add the material — the current page, the audience, the offer, and your goals.
3. Set the goal — Chat with agent and type:
   i

   "Brainstorm three homepage directions for this audience. For each, give the angle, the rationale, a hero headline, and supporting copy. Keep everything on brand."

4. Let the Brand Agent work — it returns three directions as a Workspace document. Pick one and go further in the same chat:
   i

   "Go deeper on direction 2 — write the full page copy section by section."

The agent builds on its own work, and each pass stays on brand because it's always reading the same active campaign.