Blog
Insights, tips, and thoughts on brand development and design.
The Rebellion Against Perfection: Why "Ugly" Design is the New Luxury
AI made flawless imagery a commodity. In response, human value has shifted to the grainy, the messy, and the bureaucratic. Welcome to the era of "Bureaucratic Decay" and "Notes App Chic."
The Invisible Brand: Why Strategy Comes Before Design
The most important parts of your brand are the ones you can’t see. Why skipping strategy is like building a house without a blueprint.
Case Study: Why Cracker Barrel’s $100 Million Rebrand Failed in 48 Hours.
They had a clear financial objective: growth. What they lacked was a brand direction. Here is how a logo change triggered a mutiny and what it teaches us about the "load-bearing walls" of a brand.
Case Study: Jaguar's Radical Rebrand—Suicide or Genius?
Jaguar just deleted its heritage to chase a new future. We break down the strategy behind the most controversial rebrand of the decade and what it teaches us about the high stakes of changing your identity.
Framework 5/5: The Visual Genome: Designing a Look That Embodies Your Brand's Soul
The final step: translating your abstract brand DNA—your purpose, personality, and promise—into a tangible, distinct, and beautiful visual identity.
Branding 5/5: The Power of One Voice: Why Brand Consistency is a Non-Negotiable for Growth
Inconsistency kills trust, wastes marketing dollars, and confuses your customers. Here’s how to create and maintain a flawless brand presence everywhere.