Blog
Insights, tips, and thoughts on brand development and design.
We put Markolé to work on our own brand.
Why we gave our identity a stronger presence, and how the direction we developed in Markolé carried into the website and social artwork.
DTC & E-commerce Branding: How to Build a Product Brand People Screenshot
When anyone can dropship your product, the brand is the moat. Here is how to build a DTC brand people screenshot and share, from positioning to the unboxing.
Restaurant Branding on a Budget: The Independent Owner's Complete Guide
You do not need a five-figure agency to brand a restaurant. You need the right decisions in the right order, and a weekend. Here is the complete guide, plus a checklist.
Your brand is now a tool any AI agent can use, we just shipped Markolé MCP
Read your brand DNA, generate logos, write presentations, even create new brands, from Claude Desktop, Claude Code, or any MCP-aware client.
We open-sourced a JSON-LD schema for brand identity to help bring your brand into the agentic world
We built Markolé to guarantee brand consistency. Now we're sharing the format so other tools can get closer.
The Tactile Web: Texture, Motion, and the Return of Skeuomorphism
Flat design is dead. As we spend more time touching cold glass screens, we crave visuals that have viscosity, temperature, and friction. Welcome to the era of Liquid Identities and Hyper-Texture.
The Rebellion Against Perfection: Why "Ugly" Design is the New Luxury
AI made flawless imagery a commodity. In response, human value has shifted to the grainy, the messy, and the bureaucratic. Welcome to the era of "Bureaucratic Decay" and "Notes App Chic."
The Invisible Brand: Why Strategy Comes Before Design
The most important parts of your brand are the ones you can’t see. Why skipping strategy is like building a house without a blueprint.
Case Study: Why Cracker Barrel’s $100 Million Rebrand Failed in 48 Hours.
They had a clear financial objective: growth. What they lacked was a brand direction. Here is how a logo change triggered a mutiny and what it teaches us about the "load-bearing walls" of a brand.
Case Study: Jaguar's Radical Rebrand—Suicide or Genius?
Jaguar just deleted its heritage to chase a new future. We break down the strategy behind the most controversial rebrand of the decade and what it teaches us about the high stakes of changing your identity.
Framework 5/5: The Visual Genome: Designing a Look That Embodies Your Brand's Soul
The final step: translating your abstract brand DNA—your purpose, personality, and promise—into a tangible, distinct, and beautiful visual identity.