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Case Study: Jaguar's Radical Rebrand—Suicide or Genius?

Jaguar just deleted its heritage to chase a new future. We break down the strategy behind the most controversial rebrand of the decade and what it teaches us about the high stakes of changing your identity.

Case StudiesBrand StrategyVisual Identity
JRJerome Rota

Framework 5/5: The Visual Genome: Designing a Look That Embodies Your Brand's Soul

The final step: translating your abstract brand DNA—your purpose, personality, and promise—into a tangible, distinct, and beautiful visual identity.

Visual IdentityPractical Guides

Branding 5/5: The Power of One Voice: Why Brand Consistency is a Non-Negotiable for Growth

Inconsistency kills trust, wastes marketing dollars, and confuses your customers. Here’s how to create and maintain a flawless brand presence everywhere.

Brand StrategyVisual Identity