Blog
Insights, tips, and thoughts on brand development and design.
The Startup Branding Playbook: From Seed to Series A
Your brand is a critical asset in your fundraising journey. This playbook shows you how to strategically build and deploy your brand to impress investors, attract talent, and win your first customers.
Branding Recap: The Startup Founder's Guide to Branding: From Cost Center to Core Asset
We've broken down the 'why' of branding. Now, let's put it all together. This is your definitive guide to understanding branding not as a marketing expense, but as your most powerful engine for growth, trust, and market leadership.
Branding 4/5: More Than a Paycheck: How Your Brand Attracts and Retains Top Talent
The war for talent is fierce. Discover how your brand's purpose, mission, and values can be your most powerful and cost-effective recruiting tool.
Branding 3/5: Don't Be a Commodity: Using Brand to Create a Defensible Market Position
In a crowded market, your product isn't enough. Learn how to build a brand moat that competitors can't easily cross.
Branding 2/5: The Trust Catalyst: 5 Ways Startups Can Build Instant Credibility
For new businesses, trust is your most valuable and scarcest currency. Here’s how to manufacture it with strategic, intentional branding.
Branding 1/5: The ROI of Brand: How a Strong Identity Drives Revenue and Attracts Investors
We break down the hard numbers and show why branding isn't a cost center, but your most powerful, revenue-generating growth engine.