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Fix Your Brand in August, Sell in November

Q4 traffic is the most expensive attention of the year, and most small businesses meet it with a brand held together by tape. August is the last comfortable window to change that. Here is the plan, plus a checklist.

Small BusinessBrand StrategyMarketing StrategyPractical Guides
JRJerome Rota

8 World Cup Teams, Analyzed Like Supermarket Products

We ran eight national teams through the same brand analysis a consumer product gets. Nutrition labels, warning boxes, and eleven findings for your business.

Brand StrategyPositioning

The Players Change. Brazil Doesn't.

What a century of World Cups teaches small businesses about building an identity that outlives everyone in the building.

Small BusinessPositioning

Your Username Is Your Storefront: Branding a Vintage Reseller Side Hustle

Selling vintage on eBay or Depop? You do not own the storefront. Your handle, your photos, your voice, and your parcel are the brand. Here is how to build it in a weekend.

Small BusinessPositioning

DTC & E-commerce Branding: How to Build a Product Brand People Screenshot

When anyone can dropship your product, the brand is the moat. Here is how to build a DTC brand people screenshot and share, from positioning to the unboxing.

Small BusinessPositioning

Restaurant Branding on a Budget: The Independent Owner's Complete Guide

You do not need a five-figure agency to brand a restaurant. You need the right decisions in the right order, and a weekend. Here is the complete guide, plus a checklist.

RestaurantsSmall Business