Blog
Insights, tips, and thoughts on brand development and design.
Your Brand Book Is Where Strategy Goes to Die
Most brand books get opened three times, then never again. The problem is not the strategy inside. It is that nothing downstream can read it. Here is what a living brand system looks like.
Stop Briefing. Start Directing: Meet the Markolé Brand Agent
Create a campaign, hand over your material, set a goal — and watch your brand do the work. Inside the three new features that turn Markolé from a brand library into a brand teammate.
Your brand is now a tool any AI agent can use, we just shipped Markolé MCP
Read your brand DNA, generate logos, write presentations, even create new brands, from Claude Desktop, Claude Code, or any MCP-aware client.
The Boston Blunder: How Nike Broke Its Own Brand Rules
The "Walkers Tolerated" campaign wasn't just tone-deaf, it was a catastrophic failure of brand architecture. Here is why consistency is your ultimate moat.
The Agentic Shift: Why You Are Now Marketing to Machines
The era of "search" is ending. The era of "delegation" has begun. Here is how to build a brand that survives when an AI agent is the primary gatekeeper of commerce.