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Insights, tips, and thoughts on brand development and design.
Your brand is now a tool any AI agent can use, we just shipped Markolé MCP
Read your brand DNA, generate logos, write presentations, even create new brands, from Claude Desktop, Claude Code, or any MCP-aware client.
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The Boston Blunder: How Nike Broke Its Own Brand Rules
The "Walkers Tolerated" campaign wasn't just tone-deaf, it was a catastrophic failure of brand architecture. Here is why consistency is your ultimate moat.
Case StudiesBrand Strategy
The Agentic Shift: Why You Are Now Marketing to Machines
The era of "search" is ending. The era of "delegation" has begun. Here is how to build a brand that survives when an AI agent is the primary gatekeeper of commerce.
2026 TrendsAgentic AI