Insights, tips, and thoughts on brand development and design.
Jaguar just deleted its heritage to chase a new future. We break down the strategy behind the most controversial rebrand of the decade and what it teaches us about the high stakes of changing your identity.
Airbnb didn't just disrupt the hotel industry; it built a new category based on a powerful human emotion. We break down how their brand strategy created a global community and what your business can learn from it.