Blog
Insights, tips, and thoughts on brand development and design.
The Core Code: Finding Your Brand's Authentic 'Why'
An introduction to the foundational first step of the Aligned Identity framework—defining your unshakeable purpose, vision, and mission.
The Journey to Day One: Markolé Is Now Live in Public Beta
After a two-year journey from a persistent idea to a fully functional platform, we are incredibly excited to open our doors. This is the story of how we got here, what "beta" means for you, and our mission to empower founders from day one.
The Startup Founder's Guide to Branding: From Cost Center to Core Asset
We've broken down the 'why' of branding. Now, let's put it all together. This is your definitive guide to understanding branding not as a marketing expense, but as your most powerful engine for growth, trust, and market leadership.
The ROI of Brand: How a Strong Identity Drives Revenue and Attracts Investors
We break down the hard numbers and show why branding isn't a cost center, but your most powerful, revenue-generating growth engine.