Blog
Insights, tips, and thoughts on brand development and design.
Choosing Your Brand Archetype: A Founder's Guide
Are you a Hero, a Sage, or a Rebel? This guide introduces the 12 primary brand archetypes and helps you choose the one that will give your brand a powerful and instantly recognizable character.
How to Write a Brand Story That People Actually Remember
Facts tell, but stories sell. This playbook breaks down the science of a memorable brand story and shows you how to find and craft the authentic narrative that will captivate your audience.
Framework 4/5: The Communication Toolkit: Crafting Your Brand's Core Story
With your strategy set, it's time to communicate it. Learn how to build your Brand Story, Manifesto, and Elevator Pitch to tell a consistent and powerful narrative.
Framework 3/5: The Market Message: Finding Your Perfect Audience and Promise
You can't be everything to everyone. Learn how to connect your brand's authentic identity to a specific audience with a promise they can't ignore.
Framework 2/5: The Expression Sequence: Defining a Memorable Brand Personality
Your brand has a character. Learn how to use archetypes, values, and a distinct tone of voice to make it one your audience will connect with and remember.
Branding 5/5: The Power of One Voice: Why Brand Consistency is a Non-Negotiable for Growth
Inconsistency kills trust, wastes marketing dollars, and confuses your customers. Here’s how to create and maintain a flawless brand presence everywhere.
Branding 4/5: More Than a Paycheck: How Your Brand Attracts and Retains Top Talent
The war for talent is fierce. Discover how your brand's purpose, mission, and values can be your most powerful and cost-effective recruiting tool.