The "Real Brand" Update: New Features, New Engine, More Control
From interactive sample brands and product image integration to a completely re-architected AI engine. Here is a deep dive into the massive updates we've shipped to make Markolé faster, smarter, and more authentic.
The "Real Brand" Update: New Features, New Engine, More Control
The last few weeks have been a sprint. We've been obsessively listening to feedback from our beta users, and the message was clear: you wanted more authenticity, more control, and a deeper strategic foundation.
We didn't just ship a few tweaks. We've rolled out a massive set of updates that fundamentally change how Markolé works, both on the surface and under the hood. This combined update covers everything from how you visualize your products to the core AI engine that powers your strategy.
Part 1: Making It Real (User Experience Updates)
The first set of changes is all about closing the gap between abstract strategy and real-world application.
1. Your Products, Front and Center We heard you: "The marketing materials look great, but they don't have my products." We fixed that. Product images are now a first-class citizen.
- Upload & Integrate: You can upload your own product photos in the Visual Studio. The AI will now intelligently compose them into your generated presentations and social posts, styled with your brand's aesthetic.
- Creative Composition: In Brand Chat, you can now treat your product images as ingredients. Ask the AI to "place this bottle on a marble table with morning light," and it will generate the scene using your brand's visual language.
2. A Smarter, More Flexible Interview The old interview felt too much like a form. We’ve rebuilt it from the ground up. The new AI Assistant is flexible—it listens to your answers, skips irrelevant questions, and digs deeper where it matters. Users report it feels like a real conversation with a strategist, not a checklist.
3. Interactive Playgrounds Staring at a blank slate is hard. We've added six fully-realized sample brands that you can copy and explore. These aren't just templates; they are living sandboxes where you can see exactly how a finished strategy translates into visuals and marketing content.
Part 2: The Engine Upgrade (Technical Updates)
To support these new capabilities, we had to rebuild the engine. We've shipped over 40 backend updates to make the platform smarter and more consistent.
1. The "Master Generation" System Previously, brand narratives (Mission, Vision, Story, etc.) were generated one by one. We've replaced this with a unified Master Generation call. The AI now synthesizes all 17 core narratives at once. This ensures that your Mission Statement "knows" about your Brand Story, resulting in a perfectly cohesive voice from the very start.
2. Deep Content Ingestion Strategy shouldn't start from scratch. You can now upload existing documents (PDFs, text files) and connect your website and social URLs. The system analyzes this content to extract your existing brand traits, giving the AI a massive head start and grounding your new strategy in reality.
3. Granular Control & Safety
- Section Locking: Once you love your DNA or Visual Identity, you can lock that section. This protects your approved work from accidental edits by team members.
- Professional Logo System: We've upgraded the logo generation to a parallel system that creates both Logomarks (symbols) and Logotypes (wordmarks) using a professional 4-step design process.
Building With You
These updates—from the visible UI changes to the invisible backend architecture—are all driven by a single goal: to give you the power of a world-class agency with the speed of AI.
We invite you to log in, explore the new features, and as always, tell us what you think. We're just getting started.